Jon

Category: Sustainability

  • EVs – Good, Bad or Ugly?

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    by

    Jonathan Frost
    in , ,

    Edward de Bono’s Plus, Minus, Interesting Analysis of Electric Vehicles Edward de Bono’s PMI (Plus, Minus, Interesting) thinking tool is perfect for examining electric vehicles from multiple perspectives. Let me walk through this structured analysis: Plus (Positive Aspects) Minus (Negative Aspects) Interesting (Thought-Provoking Considerations) This PMI analysis reveals that electric vehicles offer significant advantages but…

  • Use critical thinking to spot greenwashing

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    by

    Jonathan Frost
    in ,

    Use critical thinking to spot greenwashing in advertisements: Let’s expand on the point “Be skeptical of products claiming to be ‘100% sustainable’”: Remember, true sustainability is a continuous journey of improvement, not an absolute state. Companies making genuine efforts towards sustainability will often be more specific and transparent about their goals and achievements, rather than…