Scientists Are Idiots

Scientists are idiots.
They choose the hardest subjects to learn at school.
They knuckle down for many years at University to get a degree.
They focus their logical minds pursuing their careers, solving technical problems and creating new inventions to make our lives better.
But they forget one important thing.
In the real world people buy on emotion and justify with intellect.
In the real world people are convinced by a good story.
In the real world charisma trumps reason.
So a message to you technical, rational, scientific folk in business out there.
The scientific method that you use to create your useful, cheap and reliable product is gobbledygook to your clients.
Spin a narrative aligned with your client’s existing beliefs and your ideas will stick.
I am a scientist.

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